George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama the grass is green and

the grass is green and the sun is out

from the importance of surprise and recognizing what speaks to you

and with the help of his friends

about the life histories of five trans women imprisoned in a male penitentiary in Mexico City

“I knew that technique since my childhood through watching ‘Rawhide’ on TV but until now I’d never seen my own work with such an eye

George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama the grass is green andFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics